Digital marketing

We run advertising on Google, Meta and TikTok with one goal: a customer at a cost you can afford. We do not measure success in impressions or likes, but in how many people actually contacted you and what each one cost.

What wastes ad budgets in Egypt and the Gulf is rarely bad targeting — it is the absence of measurement. Campaigns run for months while the owner cannot say which ad brought which customer. We always set up measurement before a single pound is spent.

And we are honest about advertising's limits. An ad brings a visitor, but if the landing page is slow or unconvincing, or nobody answers the messages, no budget will save it. We say that before taking a monthly retainer from you.

What you get

How we work

1. Goals and numbers session

   What a customer is worth to you, what your margin is, and what you can afford to pay for a new one. Without those numbers no campaign can be judged a success or a failure.

2. Setup and measurement

   We configure accounts, tracking and conversions and test them ourselves. This stage is invisible to the client and determines the value of everything after it.

3. Creative preparation

   We write the copy and prepare images and video in several variants for testing, respecting each platform's differences in length, format and tone.

4. Launch on a test budget

   We start on a limited budget to gather data, not on the full amount. The first two weeks are for learning what works, not for the best possible result.

5. Scaling what works

   We raise spend gradually on the campaigns and messages that have proven themselves and stop the rest. Sudden scaling confuses platform algorithms and pushes costs up.

6. Monthly review with you

   We go through the numbers together and decide how the next month is allocated. The decisions are shared, because you know things about your margin and your customers that the platforms do not.

Platforms we work on

• Google Ads: search, maps, retargeting and YouTube
• Meta Ads: Facebook and Instagram, still the strongest in Egypt for most sectors
• TikTok Ads: effective for consumer products and younger audiences
• Snapchat and X where they fit, particularly in the Saudi market
• LinkedIn Ads for business-to-business services

What drives the cost

There are always two separate numbers: the ad budget that goes to the platforms, and the management fee. We separate them clearly in every proposal:

• Number of platforms Running one platform costs less to manage than three, because each needs its own setup, creative and monitoring.
• Size of the ad budget Larger budgets need finer campaign segmentation and more frequent attention, so the management fee rises with them — though not always proportionally.
• Creative production If you have images and video ready, the cost drops. Shooting, editing and design is a separate line we spell out.
• Number of landing pages Every campaign deserves a landing page matching its message, and building those pages is real development work.
• Your sector Some sectors — property, insurance, medical services — carry far higher costs per click, and that reshapes the whole plan.
• Target markets Targeting Egypt and Saudi Arabia means two separate campaigns with different language, message and budget, not one broadened campaign.

We do not take a percentage of your ad budget as our fee, because that would give us an incentive to increase your spend rather than improve your results. Our fee is a fixed agreed monthly amount.

Common questions

• How much ad budget do I need to start?
  It depends on your sector and its cost per click. The practical rule is enough budget to gather data within two weeks — roughly 30 to 50 clicks a day at minimum. We calculate the figure after checking costs in your field rather than quoting a generic number.
• When will I see results from ads?
  Traffic arrives on day one. Costs stabilising and improving takes two weeks to a month, because platform algorithms need enough conversion data before they optimise. Judging a campaign after three days is an expensive decision.
• Is advertising better than SEO?
  They are not alternatives. Ads give immediate results at an ongoing cost; SEO takes months and then delivers traffic more cheaply. The sensible pattern is usually to start with ads and build SEO alongside until it partly replaces the ad spend.
• Do you guarantee a number of customers?
  We do not guarantee a number, because the outcome depends on factors outside our control — your pricing, how quickly you answer messages, how your offer compares. What we commit to is accurate measurement, a clear campaign method, and showing you the full numbers.
• Who owns the ad accounts?
  You do. We create Google Ads and Meta Business Manager under your company and work with granted access, so if the engagement ends the accounts and their history stay with you in full.
• Do you handle replying to messages?
  Campaign management does not include replying to customers, but we show you the effect of response speed on results in numbers. Replying within minutes multiplies the chance of closing, and if you want, we can provide response handling as a separate service.

Services that pair with this

• Search engine optimisation
• Social media management
• Online stores
• Web design & development

Related work

• EMAURA
• Dry Touch
• MV Limousine
• Home Plate